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CHELSEA F.C. DIRECT TO CONSUMER SOLUTIONS



Chelsea FC diversifies its sources of digital income. The projects have been developed through its company Chelsea Digital Ventures, the investment arm of the club to develop technological and commercial projects. The technology has been developed using data provided by footballers from their academies and will use virtual and augmented reality to allow users to track their performance in actions such as dribbling, hitting, passing, speed and mental readiness. Check out the most recent developments from Chelsea Digital Venures.


Perfect Play


Perfect Play enables all footballers to experience world-class, personalised coaching for the first time, combining innovative performance tracking technology with elite academy expertise.


The world’s most sophisticated football training methods are now available to all young players via an app. Perfect Play launches today offering personalised development plans combining proven coaching expertise with masterclass content from some of football’s biggest stars.


Developed with and used by the Chelsea FC Academy, the app provides access to professional standard, world-class coaching for all. For the first time, footballers of any ability can undertake training designed by the same coaching team behind top Chelsea players including Mason Mount, Tammy Abraham, Ruben Loftus-Cheek, Fikayo Tomori, Reece James and Callum Hudson-Odoi.


Innovative player tracking technology enables Perfect Play to analyse a player’s performance and create a personal training plan. Core focus areas include technical and mental skills, physical development and football intelligence. Training games have been designed to develop players’ abili1es across agility, ball mastery, dribbling, focus, passing, receiving, shooting, speed, strength, resilience and more.

More info: https://www.chelseafc.com/en/news/2020/08/12/developed-with-chelsea-football-club--new-app--perfect-play--off


Blue Fuel


Developed using the world-class expertise of Chelsea FC, it has been designed to revolutionise the way sports enthusiasts keep themselves nutritionally fuelled.


Blue Fuel is a personalised expert sports nutrition service based around athlete’s individual needs. Delivered via specially-designed sport supplement products, performance recipes and meal plans, and an intuitive user-friendly app, Blue Fuel is built to unlock the performance potential of every player, for every game.


Trialled with and used by Chelsea FC’s very own players, Blue Fuel’s unique product range is designed to cater for all the main need states for team sports. It’s a unique service with a fully Informed Sport tested range which includes hydration sachets, protein powder blends, protein bars and energy gummies.


Using the combination of Chelsea FC’s world-class nutritionists, along with health and sports science expertise and the players themselves, Blue Fuel is the first new tech-led health and fitness product to be designed by CDV. The digital first business was established to use and combine the clubs widely recognised elite sport performance with specialisms in technology and consumer product development to invent products designed for all areas of health and fitness, appealing to consumers beyond just football.


More info: https://www.chelseafc.com/en/news/2020/07/03/developed-with-chelsea-football-club--new-sports-nutrition-servi?cardIndex=0-2

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