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SPORTS STAKEHOLDERS FACING COVID19: INITIATIVES MAKING A DIFFERENCE!

Actualizado: abr 29

The world of sports has changed dramatically in the last weeks. Many of the things that were possible are not anymore, from watching the team you love, to practicing the way you like. More than 4 billion people are confined, but still, there are great initiatives that are worth sharing, from Sports Organizations, Athletes and more… Here is a non-exhaustive list of positive innovations/actions implemented. 


Gamification facing COVID19 People have time, are more connected to social media and watch more content than ever. At the same time, people cannot race in their favorite competition such as running or triathlon. Sports Organizations also need to keep engaging with their fans. Many sports organizations have tested with success new or enhanced digital initiatives. Here is a quick list of 10 here with F1, Ironman, NBA…:  

1. IRONMAN virtual club: A web-based platform becomes a new destination for IRONMAN athletes to train, compete, earn, and connect. More than 45.000 registered only in the first week.

2. F1 virtual GP: Featuring current Formula One drivers, celebrities and other sports starts racing around Bahrain’s Sakhir circuit, the virtual Grand Prix was shown on YouTube, Twitch, and Facebook. Formula One's debut Esports Virtual Grand Prix pulled in 3.2 million online viewers.

3. LaLiga Santander Challenge FIFA 20: Each of the Spanish top tier's clubs selected a representative for this FIFA 20 online tournament, the proceeds go to COVID-19 charities.

4. #FootballIsStayingHome: Marcus Rashford, Jadon Sancho and Trent Alexander-Arnold will be among the England players competing in a FIFA 20 tournament designed to raise awareness of the fight against coronavirus.

5. Madden NFL players tournament: 8 NFL stars competed in a Madden tournament set up by The Checkdown and EA Sports to help benefit COVID-19 relief efforts.

6. NBA 2K2020: An esports tournament that featured the likes of Durant, Trae Young, and other NBA players.

7. ELigaMX: The 18 teams of the Mexican championship will participate in a tournament that will take place in the FIFA 2020 video game, starting April 10.

8. #BundesligaHomeChallenge: Started two weeks ago to bridge the match-free time in Bundesliga and Bundesliga 2. The FIFA 20 tournament as a joint action of DFL and 29 clubs from both leagues with at least one licensed football player each.

9. Nascar: Real NASCAR drivers were behind the wheels, but they were racing on a digital track from the comfort of their living rooms using a platform called iRacing. On March 22 came in the inaugural race of the eNASCAR iRacing Pro Invitational Series, an event created as a diversion for racing fans during the coronavirus pandemic.

10. Nike: Made the programming from its Training Club premium subscription app free.



Sports Organizations showing Solidarity

In a period of the sanitarian, social and economic tsunami, it is more important than ever to take care of each other. Some sports organizations make the best of their potential to inspire people but also to show concrete solidarity with actions making a difference. Here are 10 examples: 


1. Olympique Marseille: Financial support for hospitals in Marseille, delivery of food to the Food Bank, provision of club infrastructure, video and lighting of the Orange Vélodrome Stadium in tribute to the nursing staff, as well as a € 50,000 donation and will be shared with the entire OM Nation community.

2. AS Roma: Delivered essential supplies direct to the homes of the club’s oldest fans, all ticket holders aged +75 received their Roma Cares pack.

3. NBA Together: NBA launched a global community and social engagement campaign that aims to support, engage, educate and inspire youth, families, and fans in response to the coronavirus pandemic.

4. PSG All United Jersey: The Ligue1 club unveiled a special "Tous Unis" ("All United") jersey. The standard sponsor logo is replaced with mottos and badges pledging support for the care staff dealing with the coronavirus.

5. Joint Effort: Nike and Adidas have announced new methods of face shield production to help support US healthcare workers. Nike will use repurposed TPU materials used for Air sole units, while adidas teamed up with their 3D printing partners using the 4D footwear material.

6. Facemasks made from MLB uniforms: Fanatics has temporarily converted its factory to produce protective masks and gowns for the medical staff fighting the pandemic in the US.

7. A City United: Manchester United and Manchester City joined to reprise their #ACityUnited campaign and help food banks in Greater Manchester.

8. LaLiga Santander Fest: 20 LaLiga players and, 20 national and international artists participated in a charity music festival to raise funds to acquire medical supplies that were provided to hospitals.

9. Orlando Magic: Owners have created a $2 million compensation fund for Orlando Magic, Amway Center, Lakeland Magic, and Orlando Solar Bears hourly workers for games and time missed during the COVID-19 suspension of seasons.

10. Golden State Warriors: Players and coaches contributed $1 million to a disaster relief fund for Chase Center employees.



Athletes using their voice in a positive way


If you want to deliver a message, what is best than celebrities engaging their millions of fans in social media while being authentic. During COVID19, we have seen quite diverse initiatives, from celebrities themselves, to contribute and either raise awareness on what do to or raise money to support programs. Some initiatives here, it gives hope on humankind: 


1. Curry’s live stream on IG: Hosted Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, for a 30-minute question-and-answer on Instagram Live with more than 50,000 viewers.

2. Octagon: The sports agency has launched a fundraising tool ‘Athletes for Relief’ to provide a place for all athletes to help support those most in need and is opening up the fundraising platform to any athlete who wants to participate, even outside of their agency.

3. Stephen Curry, Shaun White, Sir Nick Faldo, Michael Phelps, Jimmie Johnson, David Ortiz, and Simone Biles: The athletes are raising money for ‘The Center for Disaster Philanthropy’ and fans who donate are eligible to win an item signed by the athlete.

4. Rafa Nadal and Paul Gasol: Came up with the initiative to support the Red Cross in procuring protective equipment and infrastructure to assist vulnerable families in Spain affected by the virus and called on Spanish athletes to help raise 11 million euros ($12.07 million) to fight the coronavirus pandemic.

5. Milwaukee Bucks: Their entire roster is making donations to affected workers, and the Bucks will match any donations to ensure that all part-time employees will be paid for any missed games over the next 30 days. The Bucks say every team member has already made a donation.

6. Roger Federer: He’s donating one million Swiss Francs ($1.03 million) to vulnerable families in his native Switzerland.

7. Zion Williamson: Pledging to cover the salaries of all workers at Smoothie King Center for the next 30 days.

8. Jos Buttler: who enacted the winning run out in the Cricket World Cup final and hit a vital four in the famous super over, has auctioned off his jersey for the match on e-Bay, raising over £65,000 for the Royal Brompton & Harefield Hospitals Charity, a lung and heart specialist in London.

9. Premier League Players: Players such as Fabinho, Fernandinho, Jordan Henderson, Harry Maguire, James Milner, Dele Alli have announced the launch of #PlayersTogether, an initiative that claims to be set up to support the NHS and its charities

10. Danny Rose: Who has continued his 'charitable spree' after donating £19,000 to the North Middlesex Hospital and the same amount to the Doncaster and Bassetlaw Teaching Hospitals Trust's charity, to help them fight against the impacts of the coronavirus pandemic.



The power of social media facing covid19 What to do in such a crisis period. How do you transform your brand communication? How to show empathy while being faithful to your DNA? Here are some initiatives we have liked considering the situation. 

1. Nike Ad: "If you ever dreamed of playing for millions around the world, now is your chance" the ad reads. "Play inside, play for the world.”. 2. Argentina Football Association: Published an emotional video titled "No one is champion alone." There, through different images of the National team and phrases with 'footballing' language, explains the responsibility of seclusion must be assumed for the benefit of all. 3. Sacramento Kings: Introduced “In This Together” to engage and connect through online activations, health awareness, physical and educational activities, business support and more. 4. Brauer Hockey: Is doing its part to help make PPE (personal protective equipment), shifting from making helmet visors to medical visors for first responders and medical professionals. 5. Welsh Football Association: Welsh footballers features a new initiative from the Football Association of Wales Trust promoting mental wellbeing during isolation. FAW, joined a mental health charity to advise people on the simple steps they can take through the next months. 6. Inter Miami logo: Altered their logo by separating the two white herons to embrace social distancing. 7. Boston Red Sox: The same two socks, but instead of one overlapping the other, the two socks were practicing proper social distancing. 8. One football: Premier League teams new logo promoting social distancing. 9. Team GB: Talking to fans and entertain them whilst we practice social distancing, like this indoor HIIT workout from gymnast Matt Whitlock. 10. Julian Edelman: Posted a video to Twitter urging Bostonians to stay home as positive cases of COVID-19 in Massachusetts continues to rise. Boston is a city built on comebacks, and we're going to come back from this". Also, he showed love for the health care professionals, police and fire department personnel.

Stadiums becoming hospitals For thousands of years, churches were the pinnacle of engineering, poured all the wealth, artistic vision, and civic pride. In modern times, it seems stadiums are the modern-day cathedrals, and not only they enjoy people’s celebrations during sports competitions, but they also host special events and serve communities. During COVID19, many cities are lacking infrastructures, and what great support from many stadiums owners who transform their “home” into what’s needed for the community. 10 stadium transformation around the world here: 



1. USTA Billie Jean King National Tennis Center (United States): has been converted into a 350-bed hospital 2. Principality Stadium (Wales): The health minister of Wales approved funding to construct a 2,000-bed facility at the national stadium. 3. Maracana Stadium (Brazil): Will have 400 beds and be one of eight temporary facilities set up across Rio de Janeiro. 4. Parc and Scarlets (United Kingdom): It’s expected to be operational as a temporary hospital in around two weeks, providing up to 500 extra beds in the battle against coronavirus. 5. Sasurai Stadium (India): The facility would have a capacity of 1,000 beds 6. Pacaembu Stadium (Brazil): Has turned into a temporary hospital with room for 200 beds. 7. CenturyLink Field (United States): US Army Corps of Engineers will open a field hospital at Seahawk’s stadium. 8. Nehru Stadium (India): The Sports Authority of India (SAI) will hand over the stadium that hosted the 2010 CWG games to the Delhi Government to be used as a quarantine center. 9. Onikan Stadium (Nigeria): Which was to be the center of sports activities in the West African country - is instead opening as an isolation center for COVID-19 cases. 10. Vicarage Road Stadium (United Kingdom): Premier League team Watford FC have handed their home stadium, the Vicarage Road to the NHS to help fight the coronavirus. 


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