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GLOBAL SPORTS WEEK 2021; A NEW FORMAT FOR A NEW ERA.



More than 1,000 people around the world tuned in for Global Sports Week social simulcast announcement. 

The headline? Global Sports Week will be back in 2021 with a bold new concept:

  • One week – 1-5 February, 2021

  • One central base in Paris – the new GSW House at We Are, next to the Elysee Palace

  • 5 continental hubs – in five future Olympic host cities: Tokyo, Beijing, Dakar, Los Angeles, Milan

  • 10 live spots in iconic sports venues around the world

  • 10,000 participants connected by a groundbreaking virtual platform

Commenting on the new format, Lucien Boyer, co-founder and President of Global Sports Week said: "Since the sports movement gathered in Paris, it has experienced an enormous shock.

"At the same time, this crisis has unlocked our collective imagination.

"The last few months have been a time to think big.

"The next few months will be a time to put big ideas into action.

"This is what we plan to do with Global Sports Week in 2021.

"A new era is beginning and we are coming to match it with a bold new format for our event."

The first multi-country forum for sport will be a platform to shape a new future for sport between business and society. 


Boyer added: "It will be even more relevant, even more open and even more international.

"Right now, multilateral forums are crucial because multilateral action is needed.

"We want to be a platform to shape this new era in sport and society.

"We are also honoured to share this vision with three great partners – Groupe BPCE, the French Ministry of Sport and EGG Sports – whose renewed commitment represents a strong endorsement of the Global Sports Week project."

The first edition of Global Sports Week, staged from February 5 to 7 this year, was among the last major forums to take place before the global health crisis brought about by the COVID-19 pandemic. Its agenda focused on the future of sport at the intersection of business and society.


"Welcome to a whole new platform for influence, inspiration and business" - a brief summary of the new GSW format can be downloaded here and a 10-minute version is available here


New voices; new ideas; same core DNA: talks, pitches, interviews, demos, exhibitions, screenings; parties; the return of the Young Sports Makers to shake up the status quo.

Sound good? Save the dates today!


The first programme details and packages will be available from September.

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