While games continue to be held behind closed doors, fans of LaLiga are following the action from their home. LaLiga and its clubs have developed different initiatives to ensure their support is still being felt.
Clubs like Villarreal CF and Elche CF have developed photo replicas of their fans to display in the stands. Valencia CF has allowed fans to place shirts, flags and scarves in the stadium. While other clubs are encouraging supporters to send in photos that will be shown on digital advertising boards; like FC Barcelona fans on Camp Nou’s giant screens.
Elche CF’s fan photo initiative goes global
At Elche CF, more than 600 templates were printed with fan photos and assembled inside the ground for the club’s first game after the return of the competition. The Elche CF communications department said: “Our fans are the driving force behind our club and we want them to be part of this exciting time.”
Elche has confirmed that fans from anywhere world who would like to get involved, whether they are season-ticket holders or not, can now register for a photo to be displayed via www.invencibles.elchecf.es. Try it!
The #UnitsMesQueMai (More United Than Ever)
Villarreal CF has created a similar campaign, with images of supporters adding colour and filling the stands for the team's first game back on their pitch. The campaign allows the 'Groguets', a term by which Villarreal fans are commonly known in Spain, to be closer to their players...
Other teams and brands, like Reale Seguros has donated digital billboard space to display fan photos during live matches. This can be seen at the stadiums of Real Sociedad, Real Betis, Getafe CF and Real Zaragoza.
And some initiatives during the match like the creation of an everlasting tribute to the everyday heroes fighting in the frontline against the pandemic. 'The Applause to Infinity' initiative aims to honour these individuals during every match. But how? With a single audio track has been created that is played inside the stadium during the 20th minute of every LaLiga fixture. Lasting for 30 seconds, it provides a moment of recognition, as well as a new wave of encouragement to the players