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NBA IS BACK, NOT AFRAID OF CHANGE

How the 141-day break will impact the game on the court? Here some off-court storylines to keep an eye on :

Coronavirus: The NBA has gone three weeks without a positive test in Orlando. However, with an outbreak wreaking havoc on MLB’s plans, all eyes will be watching if the NBA’s bubble will stay secure. NBA Commissioner Adam Silver has said the season would “cease completely” if an outbreak occurs. How the bubble plays out could have implications on next season?

Content Is King: Fans have been hungry for a look inside. Some media started the @NBABubbleLife Twitter account, which has gained more than 126,000 followers. Athletes are also participating, like Matisse Thybulle Philadelphia 76ers guard doing daily videos on Instagram and YouTube platforms where he now has more than 288,000 followers and 332,000 subscribers, great numbers. Hit the like button on any tweet that uses #WholeNewGame hashtag and check what happens. The official hashtag celebrates tonight’s return of the NBA.


Costs: At an estimated $150 million, the NBA is sparing no expense to ensure the season can finish without a hitch. That price tag is amplified by the fact that the league is also preparing for a significant loss of revenue not only from fan-less playoffs but the prospects of playing parts of next season without fans. 40% of the league’s revenue comes from money earned around game nights in arenas.


Innovativion: NBA has introduced a feature called "Together Mode" powered by Microsoft Teams; the activation allows 300 fans and players' families to attend games virtually with their voices heard in the arena, fans and families of the designated home team will be featured. ESPN and Turner have more than 30 cameras positioned around the court for unique angles during gameplay. Other features include having fans in virtual stands and 17-foot digital screens around the court.

Social Topics: Players are allowed to wear social justice messages on the back of their jerseys. The court will also have “Black Lives Matter” painted on it. What will happen during the anthem? Let's wait...


What you think? The return of the NBA will be an example for the other leagues around the world? A risky bet.

The NBA restarted yesterday with two games: Utah Jazz vs the New Orleans Pelicans, and the Los Angeles Clippers vs the Los Angeles Lakers.

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